- With a vision of driving entrepreneurs among the economically backward section across
the state, the Department of Social welfare has launched Samruddhi.
- This scheme is touted as the country's most aspirational programme.
- The scheme focuses more on a non-technological entrepreneurship model where the
applicant will be entitled to set up a retail outlet after going through a training process
that the franchisor will provide.
- Samruddhi also looks to impart skill after ascertaining the requirement of the industry.
- This programme aims to take entrepreneurship to tier II and tier III regions.
- The programme aims to build a robust network of franchisors and eventually extend the
range of
products and services to tier II and tier III towns that cater to the people at the
bottom of the pyramid.
- Samruddhi aims to build plug-and-play models of the micro franchisee to turn a job
seeker into a
job giver.
- The subsidy component of this scheme is Rs. 10,00,000/-.
